G. H. Raisoni Institute of Business Management, Jalgaon
RGI General Club
A Competition Named Ad-Mad Show
Ad- Mad Competition
ACTIVITY REPORT
|
Name of the activity |
Ad- Mad Competition |
Date |
18th July 2022 |
|
Name of the Coordinator(s) |
Dr. Monali Sharma |
Time |
2.30pm to 3.30pm |
|
Name of Students Coordinator(s) |
Sakshi Wani, Sarosh, Samiksha, Sharma |
Mode |
offline |
|
Nature of the activity |
Competition |
Program & Batch |
MBA, 2021-23 |
|
Number of students / |
16 participants and 24 students |
Academic Session |
July 2021-23 |
18th July 2022: Marketing Club of Department of Management studies at G H Raisoni Institute of Business Management, Jalgaon conducted a competiton named Ad-Mad Show.
The objective of the activity was to enhance the creativity and selling skills of participants and to pitch their product ideas to the audience.
Dr. Monali Sharma was the coordinator for this activity and Sakshi Wani, Samiksha and Sarosh were the students coordinator.The activity was addressed by HOD Dr. CS Rajkumar Kankariya by motivating and appreciating their participation. He briefed the participants regarding the importance of such activities in the campus and need of enhancing skills of persuasion and creativity.
Samiksha was the host for the activity and Dr.Jyoti Shekhar Jakhete Madam was the judge.
The competition consist of three rounds, Logo and Jungle quiz was the first round and in the second round students were given the products; Soap, Shampoo, Perfume and Spctacular, they have to perform the advertisement and present their product to the audience. In third round teams were given the scratch resources like paper plates, paper glass, spoons, cardsheets, and they have to make a useful product from it. Teams were required to give the presentation which included price, customer segment and marketing strategy for the product.
Dr. Jyoti Jakhete evaluated al the three rounds. The winner of the competition was Akash, Vicky and team, runner up was Yash Laddha, Lokesh and team. Students enjoyed the competition very much.
Director, Dr. Preeti Agarwal and HOD Dr. CS Rajkumar Kankariya appreciated the activity and overwhelming response from the students.
Activity objectives and Outcome achieved
|
S.No |
Objectives |
Outcomes |
|
1. |
To encourage students for showcasing their creativity. |
The participants were able to create products from scratch resources. |
|
2. |
To enhance the ability of persuasion. |
The participants got hands on experience about how to convince customers for their products. |
